The Hyper Japan festival has announced another beloved musical guest, after welcoming My Neighbour Totoro singer Azumi Inoue. The sweet Vocaloid IA, who also made an appearance at the Hyper Japan Christmas Market last year, is returning to sing for her fans at the London event this July 15th-17th.

The origin of IA’s voice is the J-pop star Lia, a renowned anison singer who has performed themes for CLANNAD, Gunslinger Girl: Il TeatrinoAngel Beats! and many other anime series. The festival’s announcement describes IA and her producers 1st Place:

1st Place, the company behind the Japanese artist born from VOCALOID technology, IA, is returning to HYPER JAPAN Festival!

IA’s voice source is “Lia”, a Grammy-award winning artist who has sung a number of anime theme songs. At her launch, IA won first place in the Amazon music production software rankings, and related videos now have over 100 million views online. IA’s full-scale launch as an artist was in 2013. Boasting the largest sales for a Japanese motorsports “SUPER GT” official theme song for the second year running, there was also a collaboration with the game “GROOVE COASTER”, the hit anime “Mekakucity Actors”, and a CD included with the last volume of the “Evangelion” Manga. In July 2015, the game “IA/ VT –COLORFUL-“ was released for Playstation® Vita, awarded first place in the Japanese “Weekly Famitsu” Magazine and ranking second on the Playstation® store. More than 47,000 people watched a live web-streaming IA anniversary event last year, and her debut live TV appearance on “IA-Chan” received a great response, trending on Twitter etc. IA’s activities aren’t limited to Japan: she’s sold out live events overseas, including a very popular stage show at last year’s HYPER JAPAN Christmas Market! Since February 2016, “IA 1st Live Concert in Japan -PARTY A GO-GO-“ has been screened in anime conventions and cinemas around the world. If you want to get in on the IA action, you can buy official goods from the 1st Place sales booth!

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